Marketing Resume Template

Right now, the field of marketing is a rapidly growing sector of employment. As more and more companies become aware of the increasing need to control their public image and put out a consistent “brand” message, the marketing field will grow. Nowadays, marketing isn’t just limited to companies selling products, either. Hospitals, non-profit organizations, government agencies and many other groups you wouldn’t even think of are now employing marketing tactics and staffing advertising and public relations departments with marketing professionals in order to harness their image and attempt to control the public’s perception of them. Marking is all around us, on TV, magazines, the radio, online and everywhere else. Marketing is indeed a growing field and it’s a good time to be a marketing professional.

Marketing is one of those areas where a resume is even more important than usual. A resume is always more than just a bland summary of accomplishments, employment history, education and talents. In every field, a resume needs to be a dynamic, well written selling tool focused on the job you’re applying for and selling the product that is you. But in marketing, this is even more crucial. In the field of marketing, a resume will be seen almost as an audition. It will serve as a testament of the applicant’s ability to push a brand by highlighting its benefits to the consumer. A marketer is expected to do this daily. But this time, the “brand” is you and the “customer” is the company with the specific opening you want. Remember this when you are crafting your sales pitch – I mean your resume.

Companies searching for marketing staff are on the lookout for both experienced marketing professionals with a long work history and recent graduates who may not have the experience but who can bring strong skills and a fresh viewpoint. Both are important. When considering what type of resume format to use when applying for a marketing position, evaluate your situation. If you are a seasoned marketing pro with a good amount of work history, then you need to focus on that and use a chronological format resume. On the other hand, if you’re new to the field, you need to focus on your skills and education to sell yourself, and go with a functional resume instead. Let’s look at both resume formats to get a better idea of which to use and when.

This is a chronological format resume. Applicants with an impressive employment record will summarize that first in reverse chronological order.

Lowell Eastman
1835 Apple Orchard Road
Prentice North VIC, 3685
Australia
Phone: (02) #### ####
Email: YourEmail [@] YourISP.com

Objective: To attain a position as head of marketing for an organization that will leverage its marketing department to advance its message and grow.

Experience:

Marketing and Advertising Manager
Victoria Radio Networks
2009 – Present

  • Created effective advertising campaign for syndicated radio programs that increased affiliate buy-in by 25%.
  • Worked with company management, staff and talent to create successful rebranding to attract new talent and advertisers.
  • Mentored and drove advertising team to increase billing by 30% over one year.
  • Organized and conducted regular customer focus groups in order to evaluate our brand in the marketplace.
  • Initiated weekly marketing department luncheons in order to encourage knowledge transfer and training.

Prime Television
Assistant Marketing Analyst
2006 – 2009

  • Coordinated viewer feedback polling to analyse viewership trends. Increased survey frequency from twice yearly to monthly to better stay ahead of trends and tastes.
  • Compiled viewer survey data into concise reports and presentations for monthly meeting with Chief of Marketing and station management.
  • Organized affiliate meetings to collect and analyse local viewership information.
  • Implemented daily “Marketing Scrum,” a rapid-fire, short meeting where marketing staff share their daily duties and exchange knowledge.

Victoria TV Channel 8
Marketing Intern
2005 – 2006

  • Conducted onsite focus group testing for programs the station was considering adding to its line-up.
  • Performed site surveys around town to ensure billboard advertising was accurate and timely.
  • Helped marketing analysts compile and analyse data from online, phone and in-person viewer surveys.
  • Initiated after-work intern events to foster teambuilding and learning.

Education

  • Dual Bachelor’s in Marketing and Communications, Victoria University of the Arts and Sciences, 2005

As you can see, Lowell has a good amount of real experience in the market field. His experience progresses from intern, to an assistant position and finally to an analyst job where he performed some high-level tasks, including some leadership and mentoring, and now he’s seeking a job as head of marketing. His chronological format resume reflects this large amount of experience, putting it first on the resume as it should be. This is what he wants hiring managers and his future peers to pay attention to. Earlier in his career, just out of University, Lowell would not be able to rely on his experience to sell himself. Instead, he would need to write a functional resume in order to tout his skills and education and “brand” himself as a hungry up-and-comer with abilities and enthusiasm to spare. Here’s what it would look like:

Lowell Eastman
23 Park Ridge Circle, Unit 11B
Prentice North VIC, 3685
Australia
Phone: (02) #### ####
Email: YourEmail [@] YourISP.com

Objective: To launch my marketing career by gaining an analyst position at a television station where I can apply my knowledge, skills and fresh approach as part of a marketing group that is looking for an enthusiastic team player who is eager to learn and grow.

Skills:

  • Enthusiasm for the team dynamic. I love working with others to contribute to their knowledge and grow my own as well.
  • Avid consumer of media. I pay close attention to the marketing messages all around us in order to absorb and learn all I can.
  • Eager to take initiative and implement new programs to facilitate knowledge transfer and growth.
  • Fast learner and excellent communicator.

Education Details:

  • Dual Bachelor’s in Marketing and Communications, Victoria University of the Arts and Sciences, graduating May 2005
  • Volunteered at University radio and TV stations in promotions departments.
  • Active member of student government.
  • Captain of the University Cycling Team

Employment:

Victoria TV Channel 8
Marketing Intern
2005 – 2006

  • Conducted onsite focus group testing for programs the station was considering adding to its lineup.
  • Performed site surveys around town to ensure billboard advertising was accurate and timely.
  • Helped marketing analysts compile and analyse data from online, phone and in-person viewer surveys.
  • Initiated after-work intern events to foster teambuilding and learning.

You can see here that Lowell, nearing graduation, lacks real paid work experience, but he has gained excellent skills from his course work, school activities and internship. What he has done on his resume is list these important qualities in a very enthusiastic, up front manner. After then, he backs up this skill set with details of his education and internship where these skills were put on display.

Both of these are fine examples of a well-written, concise marketing resume that do a great job to sell Lowell to employers. They show that he is an excellent marketer and a very good addition to any marketing team.